Rich Johnson has spent over a decade working at the sharp end of elite sports marketing - managing multi-million pound partnerships, building activation strategies and delivering commercial programs for some of the world's biggest brands and properties. Background includes: - Manchester United: Relationship Manager for the club's principal commercial partners, activating world-class sponsorship campaigns and managing partnership strategy - New Balance Football: Marketing Manager, leading the brand's development and establishment in football through strategic brand, product and sponsorship campaigns - INEOS Grenadiers: Head of Content, developing commercial and content strategy for a World Tour cycling team - Social Chain: Steve Bartlett's disruptive start-up agency leading sports marke...