Rich Nashawaty

SEO and organic growth leader with 20 years scaling search performance for enterprise and high-traffic consumer brands, now leading organic search at the enterprise level. I work across the full modern search stack: technical SEO, international SEO, large-scale site migrations, and — increasingly — Generative Engine Optimization (GEO) and AI search visibility. That means getting brands cited inside ChatGPT, Perplexity, and Google AI Overviews, not just ranked on page one of Google. What sets my work apart is measurement. I build the analysis that proves whether SEO actually moved revenue — holdout testing, algorithm-impact timelines, and clear written verdicts instead of vanity dashboards — and I build the tools and automations (Python, GA4, GSC) that make it repeatable. Earlier in my c...