Rebekah, founder of Fero Financial and has spent more than 35 years helping people make some of life's biggest financial decisions. She believes financial planning should help people live more intentionally, not simply accumulate more wealth.
Rebekah J. Fero, CFP®, AIF®, is the founder of Fero Financial and has spent more than 35 years helping people make some of life's biggest financial decisions. She believes financial planning should help people live more intentionally, not simply accumulate more wealth. Before beginning her career in financial planning, Rebekah studied psychology at the University of South Florida. That education continues to shape the way she works with clients today. Every financial decision has numbers behind it, but it also has emotions, experiences, and personal goals that deserve just as much attention. Over the years, Rebekah has worked with retirees, families, business owners, and women navigating major life transitions. She has seen firsthand that many financial decisions are not as straightforw...