Rebecca Visconti

With over 17 years of experience in analytics and marketing, I live by the belief that "Data Inspires Strategy." I’ve built my career on transforming complex data into strategic direction - designing analytics frameworks, operational processes, and measurement systems that power business growth. As Vice President of Analytics at January Digital, I lead a multidisciplinary team of data engineers, scientists, and analysts dedicated to unlocking value from data. Our work spans media mix modeling, attribution, predictive modeling, and experimentation - all underpinned by emerging AI capabilities. Today, I’m focused on integrating AI agents and generative intelligence into analytics workflows to enhance insight generation, automate reporting, and elevate decision-making speed and quality. ...