Brand strategist completely obsessed with human behavior, design, and its impact on organizations. What makes people tick? Why does the color red make you hungry? How do millennials shop? These are the questions that keep me up at night. Some of my more interesting identities include: Former Fatty. Speaker. Loving Husband. DogFather. Coffee Enthusiast. Want to know more? Coffee is my kryptonite. Buy me a good cup and you will have found a way to my heart.