Priscila Petrocchi

Priscila Petrocchi is the co-founder and CEO of Smart Coffee, a precision-formulated functional coffee brand she built from the molecular level up. A chemical engineer and biochemist by training, Priscila designed Smart Coffee’s 17-ingredient formula after identifying a systematic failure in the supplement industry: the widespread use of synthetic, non-bioavailable nutrient forms that the body cannot process. Every ingredient selection in Smart Coffee reflects a specific molecular decision. Priscila is building one of Europe’s first science-led functional coffee brands with her co-founder Camila Frezard, a clinical nutritionist. Smart Coffee is GMP-certified, EFSA-compliant, and ships EU-wide.