Pratiksha Agarwal

Pratiksha Agarwal is a product marketing leader with extensive experience driving go-to-market strategy for enterprise software, ERP, AI, and developer-focused SaaS platforms. Based in Santa Clara, CA, she specializes in translating complex technical capabilities including AI, generative AI, and LLM-powered tools into compelling business narratives that resonate across developer, partner, and executive audiences. At SAP, Pratiksha has led global GTM and AI adoption strategy for SAP Build, SAP S/4HANA, ABAP, and SAP RPA — delivering measurable impact in trial-to-paid conversion, developer adoption, and community engagement. Her work spans the full ERP and AI landscape, from modernizing core enterprise platforms to launching intelligent, low-code and no-code developer experiences. She b...