Phil Salcedo

I lead award-winning content and marketing functions for travel, wellness, and lifestyle brands. Open to projects and fractional roles as well as ful-time positions.I started my career at the BBC and went on to senior roles at Travelzoo and HolidayPirates Group, where I directed global teams, shaped brand and content strategy, and supported commercial growth across multiple markets. More recently, my work has focused on the wellness travel sector through leadership roles at Wellness in Travel & Tourism (WITT), centred on certification, standards, and industry development.I have led international expansion initiatives and cross-functional teams spanning content, marketing, partnerships, and operations. I have won industry awards, served as an awards judge, and represented the public ...