I’m an independent Digital PR strategist specialising in campaign reviews, workflow audits and senior advisory for data-led PR, expert commentary and reactive PR. I help teams pressure-test ideas, improve journalist-facing structure and identify what needs fixing before launch, from methodology and source pages to releases, approval workflows and campaign positioning. My agency-side campaign work spans UK, US and international media, with 1,200+ confirmed landed links and 1,500+ total mentions, journalist requests and related opportunities.