Per Winroth is the founder of Got Cosy (gotcosy.com), which uses AI to score 17,000+ hotels worldwide on "cosiness" — warmth, intimacy and character — from their real photos and guest reviews. He can speak, with data, on what actually makes a hotel feel cosy (it's not stars or price), how independents compare to chains, where the world's cosiest hotels cluster, and how you honestly measure something as subjective as atmosphere.