I’m the Founder & President of Paws PR, advising pet brands, veterinary organizations, and animal welfare groups on how to position, grow, and break through. With over 25 years in the pet industry, I bring a deep understanding of what drives credibility, visibility, and real growth. I work directly with founders and executive teams on positioning, go-to-market strategy, messaging, and media training—ensuring they show up with clarity, confidence, and authority. As the co-creator of PawsPR.TV, I leverage my background as a producer at NBC Nightly News to create high-impact television opportunities that deliver reach, credibility, and results.