Othmane El Ouarzazi

I work on questions related to AI-driven search, how people discover information through tools like ChatGPT and Perplexity, and what this means for businesses. I’m the founder of mention.ma, a SaaS platform focused on measuring and improving brand visibility inside AI-generated answers. Through my work, I analyze how companies are cited, referenced, or omitted by large language models, and how content and structure influence those outcomes.