Omeed Shams is the co-founder and CEO of Lumin, a patent-protected fitness ecosystem using the latest in computer vision, applied game design, and digital display technologies to build operator tools and unmatched fitness experiences for consumers. Before Lumin, Omeed spent a decade in healthcare software and co-founded an augmented reality gaming company. As a CrossFit athlete and coach, he saw firsthand how fitness had been stuck in the same loop for 30 years, capturing the same 20% of people, optimizing for aesthetics instead of longevity, and missing the 80% who never start. Lumin exists because Omeed asked a different question: How do we get people addicted to moving? The answer required rebuilding fitness from first principles by masking the suffering of exercise with dopamine-dri...