A seasoned e-commerce leader and consultant with 20 years of hands-on experience driving digital growth and operational excellence in the retail sector. Specialist in managing high-scale digital commerce platforms, optimizing regional operations (including leading major brand initiatives across the GCC), and untangling complex data to maximize business performance. A self-described "mathematics geek" at heart, I bridge the gap between high-level retail strategy and granular quantitative analysis. I am deeply passionate about e-commerce infrastructure, data analytics, and helping brands scale efficiently.