I am the founder of Fervor Studio, a conversion rate optimization agency that fixes contractor websites that lose jobs to poor design. After scaling WellnessLiving's web design team from a solo operation into an internal web agency, I now help high-ticket home service contractors turn their websites into lead-generation engines. My work combines UX strategy, data-driven CRO, and systematic content architecture to help contractors compete and win online. When I'm not tearing down websites or working on SEO, I'm mentoring creative teams and helping turn operational chaos into repeatable systems.