Natalie McKinney is the Corporate Marketing Manager at Resident360. She brings eight years of experience in the multifamily marketing industry, specializing in content marketing, social media strategy, and SEO. Prior to joining Resident360, she worked at Criterion.B, where she helped clients develop strategic marketing initiatives designed to drive engagement and measurable growth. She started her career in journalism while living in New York City before discovering her passion for marketing and digital storytelling. At Resident360, she focuses on the agency’s strategic content marketing and brand storytelling.