Najath Abdul Kareem is a marketing strategist and proptech professional with deep expertise in building and scaling B2B SaaS products in the property management space. As Head of Marketing at Haletale, a Canadian property management software company, she has led go-to-market strategy, brand positioning, and growth initiatives that helped the startup expand its reach across North America. With a background in biotechnology and a data-driven approach to storytelling, Najath bridges analytical thinking with creative execution — developing campaigns, reports, and resources that drive credibility and conversions. She is passionate about the intersection of technology, real estate, and marketing innovation, helping property management companies modernize operations and grow through digi...