Marketing and communications executive driving brand and media strategy across 165+ hotels worldwide. Currently Senior Group Manager – Marketing & Communications at Swiss-Belhotel International, leading campaigns across Asia-Pacific, Europe, Africa, and the Middle East. Over a decade of experience spanning brand positioning, PR, crisis communications, and digital transformation. Highlights include directing the global Swiss-Belhotel mobile app and SBEC loyalty program launches, closing the airasia Superapp partnership (125+ properties), and leading media strategy for flagship property openings like Grand Swiss-Belhotel Harbour Bay. M.Si in Corporate Public Relations from LSPR Institute, LSPR Alumni Excellence Award (2024), and contributor to Swiss-Belhotel's "Indonesia Leading Globa...