I'm a product leader with 10+ years building digital products at high-growth companies. I've led product teams at Cabify, Inditex, and Factorial HR, and I'm currently Head of Product at MITO AI, where I work at the intersection of AI and enterprise software. I'm also the founder of QR Nova, a QR code platform built for small businesses that need reliable, affordable tools without vendor lock-in. Through QR Nova, I work closely with restaurants, retailers, and marketing teams on physical-to-digital conversion, helping them understand when QR codes work, when they fail, and how to build campaigns around them. I comment on product strategy, SaaS tools, small business marketing, QR code technology, and AI in product development. I've been quoted in contexts ranging from startup tactics to...
Founder at QR Nova