If your Google Ads or Microsoft Ads account spends money but does not produce clients, that is the problem I fix. For 14 years I have helped law firms, B2B companies, and select local service businesses across the US and Canada turn paid search into a dependable source of qualified leads, not just clicks and impressions. I started in Technical SEO back in 2011, which taught me to treat a website like a system with parts you can measure and fix (the engineering degree probably had something to do with that instinct). Paid search pulled me in and never let go. Somewhere along the way the tracked ad spend crossed nearly $175M, but the number matters less than what sits underneath it, that is, which clicks turn into clients and why the rest quietly don't. That is usually where I earn my k...