I've spent seven years working directly with content creators and brands across the US, Canada, and Australia. Through editvideo.io, I've worked with 1,800+ clients and managed a 45-person editorial team, which gives me firsthand data on what drives creator burnout, content inconsistency, and long-term audience growth. I specialize in the production side of the creator economy — the systems, workflows, and human infrastructure behind sustainable content businesses. I also have direct experience on the AI vs. human editing debate from running thousands of real-world projects.