Ms Elena Cazacu

Two decades of international marketing experience, with high specialization in B2B SaaS strategic marketing, and rich expertise in content management, events management, performance marketing, analytical marketing. My passion from marketing started while I a journalist. Once I got my hands on a Kotler book I knew marketing was my professional path. I can remember reading the "Principles of Marketing" like I was in the front row of a rock concert with exhilaration and joy. Two decades later I find the same enthusiasm in analyzing audiences, studying competition, defining strategies and tactics and analyzing results. In my current company I set up the marketing department from ground up. Before the moment I joined, there was no digital name for the company, as the marketing activities we...