Terry Burrows is the founder of Wigan SEO, a UK-based digital marketing and web design business specialising in practical SEO, local search, PPC, content strategy and website optimisation for small businesses and service-based companies. He helps clients improve online visibility through clear technical fixes, better website structure, targeted landing pages, keyword-led content and conversion-focused design. With hands-on experience across trades, home services, eCommerce and local business websites, Terry focuses on strategies that are built around real search behaviour rather than vanity metrics. His work includes local SEO campaigns, Google Business Profile optimisation, content planning, WordPress website improvements, link building and lead generation. Terry is particularly inte...