Mike Zriel is the founder of AgenticFeed (agenticfeed.ai), an open standard and platform that enables AI agents to discover and interact with merchant product catalogues. AgenticFeed works by letting merchants add a single line to their website HTML, which points AI agents to a structured JSON feed of questions, problems, and use cases matched to their products, making any online store AI-agent ready. Mike is based in the UK and is building AgenticFeed as an open standard for agentic commerce, with the first merchant implementations already live.