Edward Gelb, ALM, is the CEO/President of Aurora Legal Marketing and Consulting and Founder of the Law Practice Advancement Center (LPAC), where he teaches attorneys nationwide how to run their practices like true businesses through workshops, courses, and professional certifications. With a deep understanding of both the marketing and operational realities of law firm management, Mr. Gelb is uniquely positioned to help legal professionals bridge the gap between practicing law and leading a thriving enterprise. His approach combines proven business-building strategies with cutting-edge digital marketing, including SEO, website development, social media, AI integration, and custom campaigns tailored exclusively for legal professionals. Through LPAC, Mr. Gelb delivers structured educati...