Moritz Danner is the founder and creative director of Artmere, a studio brand producing original, hand-painted artworks for design-led homes. Each piece is signed by the artist and developed with the room and palette it's meant to live in. Through Artmere, Moritz works at the intersection of contemporary painting, interior design, and direct-to-consumer commerce, shipping original work internationally to collectors who would rather own one signed canvas than a wall of posters. He is a useful source on: original art versus prints, choosing wall art for modern interiors, color and composition in real homes, the rise of original art among first-time collectors, and what it takes to build an art brand outside the traditional gallery system.