I’m the Co-Founder and CEO of Petsy Pet Insurance, an award-winning pet insurance brand built from the ground up. I’ve led the business from concept through launch to a high growth, commercially robust operation with end-to-end responsibility across strategy, operations, and P&L. My background is in building and scaling direct-to-consumer businesses, with a focus on go-to-market execution and disciplined, sustainable growth, supported by capability stacks required to scale in regulated environments. I'm passionate about leading high-performing teams, turning early stage concepts into sustainable, customer focused businesses and advancing the future of pet insurance to better support Australian pet owners and their pets.