I lead marketing at Centime, a B2B SaaS platform that gives CFOs and finance teams full visibility and control over cash flow through integrated cash management, accounts payable automation, and accounts receivable automation. My work sits at the intersection of content strategy, SEO, and demand generation. I build everything from top-of-funnel thought leadership to competitor comparison pages, bank partner collateral, and email nurture programs, all tied directly to pipeline and revenue. Before focusing on fintech, I developed deep expertise in B2B content-led growth strategy across SaaS. I specialize in translating complex finance operations topics (cash forecasting, AP/AR workflows, ERP integrations) into actionable content for CFOs, controllers, and finance leaders at mid-market com...