Mohammed Misbahuddin (Misbah) is the Marketing Director at Firefly Solar and the primary press contact for media inquiries. Firefly Solar is one of Canada's largest residential solar installers with 8200+ installations across six provinces: Alberta, BC, Saskatchewan, Ontario, New Brunswick, and Nova Scotia. Misbah represents Firefly's executive and technical experts across all five customer segments, including residential, commercial, builder partnerships, Indigenous communities, and agricultural solar. He coordinates media access to Firefly's co-founder, engineering manager, install manager, Indigenous business development liaison, and national director of home builder partnerships, plus marketing and brand perspectives directly.