A has-been pro athlete turned brand strategist, Miles channels his competitive streak into building some of the most culturally relevant brands in beverage alcohol. With a background in digital and insights, he helped Mark Anthony Group go digital-first before it was common—paving the way for hits like White Claw and FitVine, while giving legacy names like Silver Oak a fresh edge. Now at Squid, he leads brand launches and turnarounds in the consumer goods world with the same intensity he once brought to the field—minus the ice baths.