I am a lawyer-turned-marketer. I switched because I enjoy creating more than arguing. I still love using my skills to persuade, but instead of a judge or jury I focus on potential customers for the brands I support. I'm most passionate about SEO, tweaking creatives, storytelling, and educating and empowering customers.I cook, get outside, and take pictures of nature for fun (my photo album: bit.ly/MikeIv).