Michelle Richardson is the Vice President of Sales Performance Research. In her role, she is responsible for spearheading industry research initiatives, overseeing consulting and diagnostic services, and facilitating ROI measurement processes with partnering organizations. Michelle brings over 25 years of experience in sales and sales effectiveness functions through previously held roles in curriculum design, training implementation, and product development to the Sales Performance Research Center. Michelle’s depth of knowledge on instructional design principles and her keen attention to detail have significantly enhanced The Brooks Group's flagship IMPACT Selling® training program, as well as offerings related to strategic and complex sales, account management, negotiation skills, sa...