I founded Prep U in 2017 after struggling to find personal care products actually built for kids going through puberty — not adult formulas in smaller packaging. Prep U makes aluminum-free deodorant, body wash, and bar soap for teens ages 8 and up. We're the only teen deodorant brand with SkinSAFE 100% certification — independently screened against 1,300+ allergen groups. I speak to parents navigating puberty hygiene, ingredient safety in kids' personal care, what to avoid in conventional deodorant, and building a brand in the DTC teen market.