Michael Fertman is a marketing executive and GTM leader with thirty years of experience running product launches, pricing strategies, and go-to-market motions at companies from early-stage startups to publicly traded enterprises. He works primarily in B2B SaaS, fintech, data services, and enterprise software. He has held CMO, VP of Marketing, and VP of Product Marketing roles at Dun and Bradstreet, Guidepoint Global, Apex Fintech Solutions, AlphaPoint, and Apifiny. At D&B, he doubled the growth rate of several P&Ls $8M, $50M, $200M, and $500M with a sales force of over 1,000 people. He is also a former Booz & Company consultant. As the first CMO at Guidepoint, he grew revenue from $30M to $50M in a flat market by taking share from competitors. Since 2014, he has advised 20...