Deuce Studio is a three-partner independent agency based in London, working with food, drink, and FMCG brands on identity, packaging, and category positioning. Matt leads new business, strategy, and studio operations, and has hands-on experience pricing and scoping creative work from early-stage startups through to multinational FMCG. His projects span premium food launches, plant-based category entrants, private label repositioning, and international packaging rollouts across the UK, Europe, and Asia. He's particularly interested in the commercial reality behind brand decisions — how pricing, category dynamics, and retailer requirements shape what actually gets made. Outside client work, he writes about agency economics, packaging design, and the FMCG market from a practitioner's pers...