Matthew Barnard CFP®, EA
Founder at Maplewood Wealth | Flat-Fee Tax & Equity Strategist | Adjunct Professor at UIUC
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Founder at Maplewood Wealth | Flat-Fee Tax & Equity Strategist | Adjunct Professor at UIUC
Matthew Barnard is the Founder of Maplewood Wealth, a flat-fee financial planning firm, and an Adjunct Professor at the University of Illinois Urbana-Champaign. Bringing his passion for education out of the lecture hall, Matthew specializes in demystifying complex tax strategies and equity compensation (RSUs, ISOs) for tech executives and high-earning professionals. Navigating chronic health realities within his own family, Matthew champions an "anti-hustle" approach to wealth management. He helps modern, dual-income parents untangle the 'alphabet soup' of personal finance so they can optimize their wealth, buy back their time, and protect their energy for what matters most.
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