Matthew Barnard CFP®, EA

Matthew Barnard is the Founder of Maplewood Wealth, a flat-fee financial planning firm, and an Adjunct Professor at the University of Illinois Urbana-Champaign. Bringing his passion for education out of the lecture hall, Matthew specializes in demystifying complex tax strategies and equity compensation (RSUs, ISOs) for tech executives and high-earning professionals. Navigating chronic health realities within his own family, Matthew champions an "anti-hustle" approach to wealth management. He helps modern, dual-income parents untangle the 'alphabet soup' of personal finance so they can optimize their wealth, buy back their time, and protect their energy for what matters most.