Matt Gershoff is the CEO and co-founder of Conductrics, a platform that unifies experimentation, machine learning, and customer research to help enterprises better understand user intent. With advanced degrees in Artificial Intelligence and Resource Economics, Matt is a vocal advocate for customer-aligned optimization and a “just enough” approach to analytics, focusing on the marginal value of data and the power of simple, transparent solutions. He is a frequent contributor to the discourse on ethics in decision science, dedicated to helping organizations adopt more intentional and customer-centric data practices.