Former Chief Commercial Officer and Chief Marketing Officer for major global brewer. From 1bn + turnovers, with large commercial teams, to leading ‘emerging growth divisions’ alongside founders and entrepreneurs, I have a track record of building brands and developing people. My approach to marketing is influenced by the Ehrenberg Bass Institute as well as the work of Binet & Field. I attribute the successful moments to combining these principles with my ability to align organisations behind the most important objectives and executing as one team. In 2023 I created SmilingCFO, a marketing consultancy/reseach company, specializing in Mental Availability and Category Entry Points. Clients include Publicis, HAVAS, Carlsberg, Titleist, Ocean Spray, Campari Group, Homeserve.