I'm Markus Evers, founder and CEO of Coachway - an all-in-one platform that 100+ online fitness and nutrition coaches across six European countries use to run their businesses: programming, nutrition, check-ins, payments, and a branded client app in one place. We're bootstrapped out of Copenhagen, built in six languages, no outside funding. So I get an unusually direct view of how online coaching works as a business: where solo coaches hit their income ceiling (it's almost always admin and tooling, not coaching ability), where AI actually helps versus where it quietly hurts the client relationship, and how the European market differs from the US one most coverage is about. Happy to be quoted, share anonymized aggregate data, or just be a background source.