Mariel is COO and Co-Founder of Sticky Digital, a retention and lifecycle marketing agency helping DTC brands grow through email, SMS, and loyalty programs. With 20+ years in the industry and a certified Klaviyo partner agency behind her, she specializes in the three things that actually move the needle for ecommerce brands: building lifecycle programs that convert browsers into buyers, retention strategies that turn first purchases into long-term relationships, and SMS and email systems that work together instead of competing. She's worked with DTC brands across beauty, wellness, apparel, and food — building retention programs from the ground up, rebuilding ones that stalled, and helping brands understand what their customer data is actually telling them before they spend another doll...