Mada Seghete

I am the co-founder and CEO of Upside, revenue attribution and intelligence for B2B companies. Our platform helps teams that sell big-ticket items to other businesses figure out what influenced each deal, across marketing, sales, partnerships, customer success and so on, and what they should do next to make sure they win it as efficiently as possible. In my free time I spend time investing as a parent for xFactor ventures and sit on the Branch board. Upside: https://upside.tech/ Upside product manifesto: https://upside.tech/blog/quest-for-b2b-revenue-attribution-and-intelligence-manifesto Branch Podcast: https://branch.io/resources/Branch-how-i-grew-this-podcast/ Branch Blogs: https://blog.branch.io/author/mada-seghete/ Videos: https://www.youtube.com/results?search_query=mada+seghete...