Marketing for home-service trades: Local Services Ads, Google Business Profile, and websites that rank. Leads first, then you pay.
I run The Blue Collar Marketer, a one-person (for now) marketing agency for home-service trades — plumbers, electricians, HVAC, drywall contractors, painters, landscapers, cleaning companies, and pest control. My first client was a drywall company in the Kansas City metro — the numbers are published, dashboards and all: 52 charged Local Services Ads leads in July 2026 at $39.89 per charged lead, 201 charged leads January–July 2026, and organic clicks up 86% after the rebuild. The offer is contractor-shaped: leads first, then you pay, with a written refund if a month doesn't earn the retainer back. Services: Local Services Ads management, Google Business Profile optimization, SEO, and fast websites that rank. Every stat traces to a screenshot in a public proof ledger on my site: thebluec...