Lorenzo Cusmano is a digital entrepreneur with two decades in the digital industry. He is CEO and director of Wave Digital, a web and digital marketing agency, and the founder of Italian Fashion Sourcing, a B2B agency operating inside the Prato fashion district. He first entered Italian fashion from the marketing side, saw the opportunity, and built his own sourcing business. Today he works across both worlds: digital marketing, e-commerce, websites, and social media, and Made in Italy wholesale sourcing, pronto moda, and inventory buying. His companies operate under Wave Srl, alongside communication agency Outside The Box Srl.