Laurence Minsky

(he/him)

Professor at Columbia College Chicago • Marketing and Creative Consultant for Top Brands • Best-Selling Author • C-Suite Advisor

About

I'm an advertising and marketing consultant with clients throughout the globe as well as Professor of Advertising, Marketing, and Social Media and Digital Strategies at Columbia College Chicago. As a creative director, copywriter, and/or marketing strategist, I’ve helped create solutions for many of the world's top brands and the results have been recognized with more than 125 creative awards. I’ve also had the honor of judging everything from truly international contests to local ones. My client experience ranges from the Fortune 500 to start-ups and non-profits; they include AARP, Amazon, Bay Valley Foods, Black & Decker, Frito-Lay, GE, George Foreman, Kraft, McDonald’s, MetLife, Midtown Athletic Clubs, Motorola, PETsMART, Sears, SC Johnson, Spacelabs Healthcare, Target, Unilev...

Laurence Minsky

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The Hustle: Why so many brands use sound to make you buy stuff

With MS NOW name change, the TV industry continues to rebrand — but the truth is that it’s given up on branding altogether

How Abercrombie, Victoria’s Secret and Vitamin Shoppe use smell to get you to spend more

Optimistic, catchy and brief: The big business of corporate sounds

Why Makeup Companies Still Give Gifts With Purchase

A personal message that is larger than life

Audio branding: heard any great businesses lately?

Branding 101: How Klarna translates its branding principles into product and UX design

Elon Musk blames ‘massive cyberattack’ as X crashes for thousands

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Featured

The Hustle: Why so many brands use sound to make you buy stuff

With MS NOW name change, the TV industry continues to rebrand — but the truth is that it’s given up on branding altogether

How Abercrombie, Victoria’s Secret and Vitamin Shoppe use smell to get you to spend more

Optimistic, catchy and brief: The big business of corporate sounds

Why Makeup Companies Still Give Gifts With Purchase

A personal message that is larger than life

Audio branding: heard any great businesses lately?

Branding 101: How Klarna translates its branding principles into product and UX design

Elon Musk blames ‘massive cyberattack’ as X crashes for thousands

Experience

Education

Location

Expertise

Contact Information

Websites

Verification Signals