Kristina Strain

Kristina Strain is the founder of Badgerface Beauty Supply, an independent skincare and body care brand she’s been building for over 11 years in rural Upstate New York. With more than 40,000 orders shipped, she’s grown the business by rejecting traditional beauty industry playbooks—no fear-based marketing, no perfection messaging, and no “fixing” the customer. Instead, her brand leans into bold, irreverent, and human-first messaging—an approach that has strengthened customer loyalty and repeat purchase behavior over time. Kristina specializes in ecommerce growth, brand positioning, and consumer behavior, with a focus on what actually drives conversion and retention for small, product-based businesses. She has a strong, contrarian perspective on modern beauty marketing and is passionat...