Kristi Flax

Operating leader and investor with 10+ years’ experience creating value through growth, driving operational excellence, and financial discipline across healthcare, financial services, and legal services sectors. As Co-founder & COO of The Evewell, scaled a differentiated fertility and gynaecology platform into a leading UK provider—driving strategy, professionalizing operations, and positioning for accelerated growth. Previously founded and exited a legal services business that recovered £100M+ for clients and processed 6,000+ monthly claims, delivering strong returns to stakeholders. Earlier career in investment banking and credit investing, followed by investing in and scaling up start-ups. MBA and CFA charterholder with a strong foundation in corporate finance, financial modell...