Krista Söderlind MSc.

Women don't need more advice on 'how to be confident' in negotiations; we need the data-backed leverage to force a fair outcome. That is why I built Sally. I am a veteran MedTech Mechanical Engineer and the Founder of LifeEquality.dk, a growth SaaS startup dedicated to closing the compensation gap. Having spent years architecting high-precision devices, I have pivoted my technical expertise toward advanced AI development to solve the biggest "systemic bug" in the professional world: pay inequity. The regulatory landscape is shifting rapidly—from the UK’s new focus on proactive gender pay gap action plans to the landmark EU Pay Transparency Directive, which mandates salary range transparency and bans salary history inquiries by mid-2026. These aren't just policy updates; they are the f...