Konstantin Vashkevich

10+ years building measurement systems that marketing teams can actually trust. Most teams don't trust their numbers. The ad platform says one thing, the analytics tool says another, the dashboard says a third. Someone has to defend the discrepancy. Usually nobody can. I work on the layer beneath that mess: tracking, attribution, and reporting that holds up under scrutiny. Across paid acquisition, organic, and the emerging signals nobody knows how to measure yet. Currently Head of Marketing at RedTrack.io, where I see how thousands of performance media buyers, agency operators, and DTC brands set up their measurement. What works, what breaks, what patterns repeat across hundreds of accounts. I also host Measurement Layer, a podcast where I sit down with practitioners and unpack how ...