Kayla Bryant

I’m a senior B2B marketing leader with 10+ years of experience in commerce and SaaS, leading global campaigns that deliver measurable impact. I’m currently bringing my demand gen playbook to the invoicing space at Basware, a global leader in invoice automation and spend management, where I lead demand generation for the North America marketing team. Previously, I led the global campaigns team at Sitecore, driving AI, CMS, DAM, and digital experience initiatives that built pipeline, enabled sales, and aligned teams across regions. Earlier in my career, I led marketing for a high-growth commerce startup, shaping its go-to-market strategy and scaling demand generation through to a successful acquisition. That experience gave me a deep appreciation for what it takes to build from zero to...