Katie Bullon is the CEO of Activ Marketing, a BFA-accredited marketing agency franchise supporting over 1,000 businesses across the UK. An award-winning marketing leader and franchisor, she is recognised for reshaping how self-employed marketers build and scale their businesses. With over 15 years’ experience, Katie began her career in corporate marketing before moving into self-employment, where she experienced first-hand the challenges of freelance life. She went on to become a franchisee within Activ before acquiring the business in 2021, transforming it into one of the UK’s most innovative marketing franchise models. Under her leadership, Activ has grown significantly and is now ranked in the top 10% of UK franchises through its inclusion in the Elite Franchise Top 100. Katie has ...